About Vellure
Vellure is new. The people behind it aren’t.
A new shelf, twelve years in the making.
New to the family. Right at home with readers.
Vellure is part of Written Word Media, a family of brands that’s spent twelve years helping readers find their next favorite book — and helping authors find their next reader. In that time, we’ve connected over two million readers with books they’d have loved either way, and just needed a way to find.
Vellure is what happens when you take everything we’ve learned about how readers actually discover, love, and hold onto books, and build it a home of its own.
2M+
Readers connected to books they love
Vellure
The name
The name carries its own story. Velure is the cloth that binds fine books — the material that, for centuries, held the most precious ones together. Vellum is what those manuscripts were written on. And tucked inside the name is the reason any of this matters: the pull of a great book, the allure of a shelf you can’t scroll past.
Look closely at the two l’s. Two tall spines, standing side by side. Two books on a shelf. The whole idea, hiding in plain sight.
A shelf should be a joy to build, not a chore to maintain.
So Vellure makes it effortless: snap a photo of your bookcase, paste in a messy list, or just ask — and your shelf comes together in seconds. From there, it’s yours to style: the colors, the order, the decor, down to the last detail.
Snap a photo
Point your camera at a bookcase — Vellure reads the spines.
Paste a list
Drop in a messy list from anywhere — Vellure sorts it out.
Just ask
Tell Vellure what you want — it builds the shelf.
No logging. No upkeep. Just the good part.
Every book, every author
A great book is a great book.
Whether it came from a major publisher or a writer who did it all themselves. Over twelve years, we’ve championed thousands of independent authors, and made sure their books are just as findable as anything on a bestseller list. Vellure carries that forward: every book belongs here, and every shelf is built from the ones you actually love.
